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Last updated: June 2026

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Introduction

This Privacy Policy describes how Simplicity Apps (“we”, “our”, or “us”) collects, uses, and protects your information when you use the Tag History app (the “App”) for Shopify.

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Information We Collect

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Store Information

When you install the App, we collect and store:
  • Store domain — Your Shopify store URL
  • Access tokens — Required to authenticate API requests
  • Installation data — Date and time of installation
  • Subscription/plan status — To enforce usage limits and unlock Premium features

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Tag Change Data

When tags are added or removed on orders, products, or customers in your store, we collect:
  • Entity identifier — The Shopify ID of the order, product, or customer whose tags changed
  • Entity name — A human-readable label (e.g. order number, product title, customer name)
  • Tag change details — Which tags were added or removed, and the resulting tag state
  • Timestamp — When the change occurred
  • Attribution — The Shopify user ID and display name of the staff member who made the change (when using our extension)
We do not collect customer personal information such as email addresses, phone numbers, or payment details beyond what is listed above.

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Usage Information

We automatically collect:
  • Monthly usage counts — To track and enforce Free plan limits
  • App usage statistics — Which features you use
  • Error logs — To troubleshoot technical issues

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How We Use Your Information

We use the collected information to: Provide App Functionality
  • Record and display tag change history across your store
  • Attribute changes to the correct staff member
  • Enable comments on history entries (Premium feature)
  • Export tag history data to CSV (Premium feature)
Improve the App
  • Analyse usage patterns to enhance features
  • Fix bugs and technical issues
  • Develop new features based on merchant needs
Communicate with You
  • Send important app updates
  • Provide customer support
  • Notify you about billing and subscription changes

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Data Storage and Security

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Where We Store Data

  • Database: PostgreSQL hosted on Railway cloud infrastructure
  • Location: United States-based data centres
  • Sub-processors: Railway (hosting), Shopify (platform integration)
  • Encryption: All data is encrypted in transit (HTTPS/TLS) and at rest

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Data Retention

  • Active stores: Tag history is retained for as long as the App is installed
  • Uninstalled stores: All data is permanently deleted immediately when the app is uninstalled
  • GDPR deletion requests: Customer-related data is deleted upon receipt of a customers/redact webhook from Shopify
  • Backups: Automated backups are retained for 90 days for disaster recovery

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Data Sharing and Third Parties

We do not sell, rent, or share your data with third parties, except:
  • Shopify — As required for app functionality within the Shopify platform
  • Hosting providers — Secure cloud infrastructure for data storage
  • Legal compliance — If required by law or legal process

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Your Rights and Controls

As a merchant, you have the right to:

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Access Your Data

View all collected tag history through the app dashboard or request a complete data export.

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Export Your Data

Premium plan subscribers can export all tag history as CSV at any time. Free plan users may contact support to request an export.

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Delete Your Data

Uninstalling the app will automatically and immediately delete all your store’s data. You can also request deletion by contacting support.

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Correct Your Data

Contact support if you need to correct any inaccurate information.

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GDPR Compliance

For merchants and customers in the European Union: We process your data under the following lawful bases:
  • Contract performance: Processing necessary to provide the app service you subscribed to
  • Legitimate interests: Improving app functionality, fraud prevention, and technical support
  • Legal obligation: Compliance with tax laws, court orders, and regulatory requirements

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Your GDPR Rights

  • Access: View all collected data about you
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your data (right to be forgotten)
  • Portability: Export your data in a machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Restriction: Request limited processing of your data

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Shopify GDPR Webhooks

We support Shopify’s mandatory GDPR webhooks:
  • customers/redact — Customer tag history data is deleted upon request
  • customers/data_request — We acknowledge data access requests
  • shop/redact — All shop data is permanently deleted 48 hours after uninstallation

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Supervisory Authority

You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not complied with GDPR requirements. Data Protection Officer: support@simplicityapps.com.au

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CCPA Compliance

For California merchants and customers:
  • We do not sell personal information
  • You have the right to know what data we collect
  • You have the right to delete your data
  • You have the right to opt-out of data sharing (though we don’t share)

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Shopify Integration

The App integrates with Shopify’s platform and:
  • Uses Shopify’s secure OAuth authentication
  • Complies with Shopify’s App Store requirements
  • Follows Shopify’s API usage policies
  • Adheres to Shopify’s data protection standards
For information about how Shopify handles your data, please review Shopify’s Privacy Policy.

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Cookies and Tracking

The App does not use cookies or tracking technologies on your storefront. The admin dashboard may use:
  • Session cookies — To keep you logged in
  • Performance monitoring — To track app stability

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be:
  • Posted on this page with an updated “Last Updated” date
  • Notified via email for significant changes
  • Effective immediately upon posting

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Children’s Privacy

The App is not intended for use by children under 13, and we do not knowingly collect information from children.

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Data Breach Notification

In the unlikely event of a data breach affecting your personal information:
  • We will notify affected merchants within 72 hours of discovering the breach
  • We will inform relevant supervisory authorities as required by applicable law
  • We will take immediate steps to contain, investigate, and remediate the breach
  • We will provide guidance on steps you can take to protect yourself

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Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on you.

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International Data Transfers

Your data may be processed in countries outside your own. We ensure appropriate safeguards are in place for international transfers, including:
  • Standard contractual clauses
  • Adequate data protection frameworks
  • Encryption during transfer

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Contact Us

If you have questions about this Privacy Policy or how we handle your data: Simplicity Apps
Braidwood, NSW, Australia
Email: support@simplicityapps.com.au
ABN: 96291748600 For data protection inquiries, please include “Privacy” in the subject line. By installing and using the Tag History app, you consent to this Privacy Policy.
Questions? Contact our support team.